This video tells the story of Spec — a rapper-turned-executive who built the invisible infrastructure behind music in emerging markets. From being an outsider in Montreal to navigating London’s underground scene, he learned how songs are made, moved, and monetized.
In 2011, he launched Pop Arabia in Abu Dhabi, pioneering music publishing and licensing across the Middle East — creating the systems that ensure artists get paid when their music travels globally. As streaming exploded across MENA, he connected regional superstars like Nancy Ajram and Mohamed Ramadan to the global rights ecosystem, partnering with Reservoir to scale worldwide.
Documentary | Client: The Third
This video investigates how global migration has quietly become a multi-billion-dollar industry. Blending data, history, and economics, it reveals how governments and private companies profit from managing — not solving — immigration. From billion-dollar border contracts and private detention centers to visa processing giants handling millions of applications, the system monetizes both illegal and legal movement. The video explores the “migration-industrial complex,” showing how crisis fuels contracts, rejection fuels revenue, and artificial scarcity sustains an entire ecosystem of services. It also challenges common narratives by highlighting migrants’ economic contributions — from Fortune 500 founders to refugee-driven local economies.
Documentary | Client: Chaymae Samir
